Chumbak, the design-inspired brand, was established by Shubhra Chadda and Vivek Prabhakar in the year 2010.
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Chumbak, as the name suggests means a magnet. And that is how it all began. Yes, you read it right! Shubhra Chadda, along with her husband initiated Chumbak by selling artistic fridge magnets .
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Shubhra and Vivek wanted to offer unique souvenirs to its consumers. Therefore, they started the operations of Chumbak in the year 2010. This business required a huge risk and investment.
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They took a bold step to sell off their 3-BHK apartment in Bangalore to raise capital for their business.
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Shubhra and Vivek loved to travel a lot and on their way back to India from their abroad trips, they used to bring fridge magnets for gifting.
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They realized that India had very few gifting options. Such creative fridge magnets weren’t available in India. And that is how it all began. The whole idea behind Chumbak originated this way.
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Yet, they didn’t want to end it there. They wanted to introduce newer product categories. Thus, presently, Chumbak has become a widely established lifestyle brand offering apparels, home décor products, accessories and many others.
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Its products are its USP
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The factor that sets apart Chumbak from other brands is the variety of products it has. All its product categories namely home décor, tableware, furnishings, apparels and accessories reflect quirk and vibrancy.
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The design and colour of each product under Chumbak make it a unique brand.
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Strategies used for Marketing
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It emphasizes on marketing its products mainly through social media and blogs. Chumbak has been one of those few brands that have a shop-able Instagram page.
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It has been conducting several customer engagement activities across its social media platforms.
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It has come up with a campaign called Chumbak and MakeHappy () whereby its followers are supposed to upload their pictures on Instagram with their shopped Chumbak’s products with these two hashtags, in order to be featured on its website.
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Its stores
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When Chumbak was introduced initially, its products were sold across kiosks and pop-up stores at theatres and airports.
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It has come a long way from an office-cum-storeroom rented apartment in Bangalore.
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At present, Chumbak has multiple stores across India as well as Japan.
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Besides, it has an online store, that is, its own website, which attracts a huge deal of business. It has a strong online presence as it conducts various networking activities through social media and digital marketing.
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Location strategies
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It focuses on having stores in locations where its target set of audience is present. Malls and high streets are its preferred locations for opening up stores.
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However, the location strategies also depend upon the cities where they are planning to set up stores.
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Competition
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There are many competitive brands that are offering the same range of products as Chumbak does.
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It beats competition from its rival brands through its powerful online presence. More importantly, its diverse range of products having unique designs and colours is a significant factor that allows Chumbak to stand out from all its competitors.
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Thus, Shubhra Chadda and Vivek Prabhakar, the pillars of Chumbak, have been inspiring millions to follow their dreams and be bold enough to fulfill them.
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Picture source : https://www.pinterest.com
